| Frequently
Asked Questions / FAQs |
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| General
Questions
Results
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| What
exactly does 1st Place Listing do? |
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| We
create doorway pages (also known as gateway pages
or bridge pages) that are designed to score in the
Top-20 of the major search engines, for your desired
keyword phrases. Next, we post the doorway pages on
our server and submit them to the search engines.
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| Why
only Top-20? Don't you offer a Top-10 program? |
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While
it's true that we only guarantee Top-20 positions,
we often achieve Top-10 positions for our clients.
The reason we don't guarantee Top-10 positions is
that neither we, nor any other search engine placement
company has that degree of control over the search
engines. Our techniques aren't magic, they're based
upon mathematical algorithms and probabilities.
We know that we can almost always succeed at getting
Top-20 positions, and while we often do better than
that, it's not something that we'd be willing to
guarantee.
We
know of no other legitimate search engine placement
company that will guarantee Top-10 positions and
we believe that it would be irresponsible of us
or any other company to offer such a guarantee.
Some of our competitors may appear to offer Top-10
placement programs, but all they're really doing
is charging you extra if they happen to get you
a Top-10 position. They charge one price for each
Top-30 position they achieve, a higher price for
each Top-20 position and an even higher price for
each Top-10 position. We think this is a bit unethical
since they're not doing any additional work to earn
the higher prices.
We
charge you the same amount, regardless of whether
you end up in the Top-20 or the Top-10. Also, keep
in mind that our placement programs range from one
to five hundred keyword phrases. So some of your
phrases may end up in the Top-20, some may end up
in the Top-10, and some may not be listed at all.
Our guarantee is for a specific quantity of Top-20
placements. The guarantee doesn't specify which
of your keyword phrases will end up in the Top-20,
only that we will achieve at least the guaranteed
number of Top-20 placements in the major search
engines.
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| Do
you maintain my rankings once they're achieved? |
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| Yes,
all of our PREMIUM SERVICE PACKAGES include both an
initial placement fee and a monthly maintenance fee
which is billed quarterly. As long as you continue
to pay your maintenance fees, we provide you with
detailed monthly reports showing all your search engine
positions. If we see a downward trend in your rankings,
we will reoptimize and resubmit your pages according
to the latest search engine algorithms, doing our
best to keep your rankings as high as possible over
time. |
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| Why
do I need to hire a company to do this? Couldn't
I do the same thing myself using WebPosition
Gold? |
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Yes
and no. Conceptually, WebPosition
Gold does help you do the same thing and if you
don't have the budget to hire a professional company,
WebPosition
Gold may be the best solution for you. There are
several important considerations for you to be aware
of however:
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Search engine placement is a very time consuming
process. Plan on spending at least 20 hours learning
how to use the software, and then at least another
20 hours building your first set of doorway pages.
Depending upon how many keyphrases you need, it
may take a lot longer than 20 hours to generate
all the pages. The software will not generate
the pages automatically. It will help you every
step of the way, but it still requires a lot of
manual input. After you finally complete all your
doorway pages, your work has really just begun.
Next, you have to submit the pages to the search
engines and then monitor the results closely,
sometimes day-by-day. Depending upon the results,
you may need to go back and redo many of your
pages. Once you've finally gotten some good positions
in the search engines, you'll need to track those
positions continuously and constantly battle with
your competitors to stay on top of the search
engines.
- WebPosition
Gold is an excellent product, but is still
just a tool. In the hands of an expert, it will
produce much better results than in the hands
of a beginner.
- If
you do your own search engine placements, you
will have to spend a lot of time submitting doorway
pages and resubmitting doorway pages. This is
valuable time that you could focus on running
your business and let us handle your search engine
positions for you.
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| I've
seen other companies on the Internet offering
similar services. What does 1st Place
Listing offer that the others don't? |
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- We
clearly post our prices on our web site. You know
exactly what you're paying for and what you're
getting.
- We
offer specific performance guarantees for each
of our placement programs. If we don't meet our
guarantees, you'll get a refund.
- Our cloaking technology gives us a major advantage
over many of our competitors. Some companies may
appear to be less expensive at first, but without
the cloaking technology, you may have to go back
to them over and over again to have your pages
re-optimized. This will end up costing you a lot
more money in the long run.
- We
answer our emails within 24-hours. This may not
sound like a big deal, but it's a rarity in this
industry. We strive to offer the best customer
service in the business and to build long-term
relationships with our customers. You're not just
a number with our company.
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| Why
do you only support sixteen search engines?
I've seen other companies that say they'll submit
my site to 1,500 search engines for only $79. |
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Our
research has shown that 90% of all Internet search
traffic comes from the nine largest search engines.
The rest of the search engines generate such a small
amount of traffic that they're generally not even
worth bothering with. In fact, many of them are
nothing but a scam. When you submit your site to
them, they require you to also give them your email
address. Then they add your address to their SPAM
lists and pretty soon you're getting tons of junk
email, but no web traffic. We only deal with the
largest name brand search engines that have the
potential to generate huge amounts of traffic for
your site.
The
companies that submit your site to 1,500 search
engines for $79 are using off-the-shelf automatic
submission software. You could buy the same software
in any computer store (usually for less than $79)
and do these submissions yourself. This type of
software, however, is completely ineffective at
improving your rankings in the search engines. So,
whether you hire one of these companies, or you
buy the software and do it yourself, it's a waste
of time and money either way.
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| What
happens if I decide that I don't want to do
business with 1st Place Listing anymore.
Do I lose all my search engine positions? |
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| You
may convert from full maintenance to limited maintenance
at the end of any quarter. With the limited maintenance
program, we will continue to host your doorway pages
on our server, but we will not do any reporting, nor
will we continue to work on improving your positions.
Over time, your positions may begin to slip, but it's
possible that some of your positions will remain indefinitely.
There's really no way to predict what will happen.
The limited maintenance program is much less expensive
than full maintenance because you're only paying for
us to host your doorway pages. However, we own all
the code that we develop for the doorway pages and
you are not entitled to simply take the pages and
move them to your own server. |
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| Can
I talk to some of your existing clients to find
out what kind of results you've gotten for them? |
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We're
very protective of our clients' privacy and for good
reason. We receive numerous requests every day for
references. If we gave out our clients' names to everyone
who asked for them, they'd be spending half their
days fielding phone calls on our behalf. We don't
think this is fair to them, and if you were to become
our client, we're sure that you wouldn't want us giving
out your name indiscriminately. Therefore, we've enacted
the following policy with regard to references:
- At this time we have no clients that wish to
have their information given. This policy may
change in the future based on current client desires.
We apologize
for not providing you with this information. 1st
Place Listing simply wants to ensure that we're not
wasting our existing clients' time with unnecessary
inquiries. |
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| Will
you help me select the best keyword phrases
to promote my site? |
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| Yes,
we will work with you to develop your keyword phrases.
This is a critically important part of the process,
as we need to make sure that we both have a good chance
of getting high rankings for the keyword phrases,
and also that they'll end up bringing a lot of traffic
to your site.
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| Can
you target specific search engines? |
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In
general the answer is NO, our system is designed
to submit to sixteen major search engines. A Top-20
listing in any one of these engines will undoubtedly
generate a significant amount of traffic, so you
really shouldn't be too concerned about which search
engines you actually end up in initially. With our
full maintenance program, we will continue to work
on your behalf to get you listed in as many search
engines as possible.
If
you need a specific search engine targeted we can
handle that on a case by case basis.
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| How
do I get started and how long does this whole
process take? |
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We
usually need a two to three week lead time before
we can begin work on a new account. In order to
secure a place in our schedule, you must submit
an order and we must receive payment. The placement
fee is due when you place your order and your first
quarterly maintenance payment is due several weeks
later, when we complete the initial round of submissions
to the search engines. If you prefer, you may simply
include the first quarterly maintenance payment
along with your placement fee when you submit your
order. Once the first round of submissions are complete,
we will carefully monitor the results for the next
90-days and we will continue to tweak the doorway
pages to achieve the highest possible rankings and
to at least meet our guaranteed number of placements.
Most of the major search engines are extremely overloaded
with new submissions and are therefore taking several
months to list new sites. There isn't anything we
can do to accelerate the process, so you need to
be patient.
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| What
kind of traffic can I expect to receive on my
web site as a result of hiring 1st
Place Listing? |
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It's
impossible for us to predict a specific amount of
traffic as every site is different. For example,
if your site offers products that have mass consumer
appeal, it's likely that the keyword phrases you
choose to promote will be much more popular than
a site that has a more limited niche. We can say
that in almost every case, our clients see a dramatic
increase in traffic and sales as a result of their
search engine placements. We have many clients who
after hiring us began generating hundreds of thousands
of dollars or more in business from the search engines.
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| I
notice that you list Yahoo! as one of the search
engines you handle. Does this mean you will
get my site listed in Yahoo!? |
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Yes
and no. Yahoo! is first and foremost a directory
of web sites, edited by human editors. Our standard
placement strategies can not be used in this type
of situation. However, because Yahoo! is so selective
about which sites make it into their directory,
they've contracted with Inktomi to provide additional
search results. While these Inktomi results are
technically not part of Yahoo! itself, they do appear
when you search Yahoo! and our placement strategies
are very effective with Inktomi. So, with our standard
placement service, we will get you into the Yahoo!
search engine results, but not the main Yahoo! directory.
We do offer a separate service specifically for
the main Yahoo! directory. Please contact us if
you're interested in learning more about this.
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| What
if I already have my site listed in some of
the major search engines? Will your listings
overwrite my existing listings? |
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| No,
since we use a separate domain to promote your doorway
pages, any listings that we achieve will be in
addition to whatever listings you already have.
Having multiple listings is actually highly beneficial
and is analogous to running multiple classified ads
in the same section of a newspaper. The more frequently
your listing appears, the more likely it is that someone
will find your site. |
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